James Eadie was a remarkable Scottish brewer, entrepreneur and philanthropist who established the celebrated cross street brewery in Burton on Trent in 1854. We were invited by James Eadie’s great-great grandson Rupert Patrick to help bring the brand back to life with a range of thirteen different single malt scotch whiskies and revive a 160-year-old blended scotch whiskey after discovering his ancestor’s company records. Inspired by Eadie’s story and heritage, we formed a new brand and packaging that interpreted the cross motif and would have a strong shelf standout in today’s busy marketplace.
Credit: Why, 2016