What does it mean to Fizz? This was just one question on our minds as we revised Pepsi’s global visual identity system. We created two new evergreen filters that can be used to activate different mediums, such as type, pattern, and photography. This new visual language captures the dynamic and lively spirit of the iconic Pepsi brand.
Our motion principles were born from a simple and bold truth: Pepsi Never Settles. Activating our filters with a fresh new 3D globe and dynamic kinetic typography, the brand was ready to continue to move and Fizz.
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