Inlink is a bold display typeface defined by extreme contrasts and dramatic transitions between thick and thin strokes. The typeface emerged in response to Place to Place, a funnel-shaped gold object by Adi Toch at the V&A, commissioned by the Gilbert Trust for the Arts. The work reflects on a 4,500-year-old gold ewer from the Gilbert Collection and its restitution to Turkey.
The shapes of the letters were informed by the contours and character of the object, with deep curves and pronounced contrasts that echo its sculptural presence. Negative space is allowed to flow between them, creating a sense of rhythm and a connecting pattern (hence the name). play.