Vredestein is one of the oldest tyre manufacturers in the world, with a legacy stretching back more than a century. Already a familiar name across central and northern Europe, and the inventor of the first Winter Tyre, the brand sought to grow globally. But to do so, we needed to refresh its well-worn look with a modern, precise identity.
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Credit:
jkr, 2020
Team:
Ivan Matto
Charles Privé
Dan Lawrence
Jay Hussain
Aaron D’Costa
Impact and growth: In the midst of the pandemic, we helped Vredestein to launch virtually to a global audience. The investment in the brand has been successful, expanding to the US and India. Its parent company, Apollo Tyres, expects to reach its $5-billion income goal by 2025.
