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This is the design practice of Val Toch, a designer and Creative partner, shaping brands to be meaningful, relevant, distinctive, and desirable.
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Moonster betting

A brand identity and user experience that puts the player at the heart of the game, it’s time to put your helmet on and lift off with Moonster, a new gaming platform that is powered by crypto.

Every journey begins with a hero, and our players are the heroes of their own stories. Meet the Moonster, the ground-breaking, sky-rocketing, space-flowing mascot that embodies everything Moonster is about.


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Ocado

Ocado is the pioneer of online grocery delivery in the UK. With a new M&S partnership, Ocado needed to shake its perception as the Waitrose delivery brand and to reflect the new positioning “there’s an Ocado just for you”. We were asked to expand and evolve the brand to a multi-sensory, flexible, digitally driven identity that is fit for the next 10 years.

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Pepsi

What does it mean to Fizz? This was just one question on our minds as we revised Pepsi’s global visual identity system. We created two new evergreen filters that can be used to activate different mediums, such as type, pattern, and photography. This new visual language captures the dynamic and lively spirit of the iconic Pepsi brand.

Our motion principles were born from a simple and bold truth: Pepsi Never Settles. Activating our filters with a fresh new 3D globe and dynamic kinetic typography, the brand was ready to continue to move and Fizz.

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Black Emerald Whiskey

Black Emerald is an Irish whiskey that doesn’t just honour tradition, but breaks it open. One that speaks to a modern, multicultural Ireland – bold, creative, and forward-looking. To express this mission, we collaborated with renowned Irish artist Fintan Whelan, whose work spans an alchemical blend of pigments, oils, and various media to express the complex notes and spirit of both releases.

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James Eadie Whisky

James Eadie was a remarkable Scottish brewer, entrepreneur and philanthropist who established the celebrated cross street brewery in Burton on Trent in 1854. We were invited by James Eadie’s great-great grandson Rupert Patrick to help bring the brand back to life with a range of thirteen different single malt scotch whiskies and revive a 160-year-old blended scotch whiskey after discovering his ancestor’s company records. Inspired by Eadie’s story and heritage, we formed a new brand and packaging that interpreted the cross motif and would have a strong shelf standout in today’s busy marketplace. 

Credit: Why, 2016
Role: Design Lead

Vredestein

Vredestein is one of the oldest tyre manufacturers in the world, with a legacy stretching back more than a century. Already a familiar name across central and northern Europe, and the inventor of the first Winter Tyre, the brand sought to grow globally. But to do so, we needed to refresh its well-worn look with a modern, precise identity.

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Costa Summer Drinks

Costa Coffee was lagging behind the competition when it came to iced drinks, they needed a new summer campaign proposition and toolkit that was simple yet inspiring to empower individual markets with their own executions. We created a simple toolkit that highlights the product with a clever tone of voice that sets viewers into a summer state of mind.

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Place to Place

Bespoke Typeface and book design for ‘Place to Place’ by Adi Toch, 2022
The forms and personality of the object inspire the forms of the letters; deep curvatures, high contrast, and allowing space to follow and flow from one letter to another with rhythm and play.

Li Auto

Li Auto is is a leader in China’s new energy vehicle market, founded by CEO Li Xiang dubbed ‘China’s Elon Musk’. We helped Li Auto create its name, brand strategy, develop its identity, Human Machine Interfaces, and retail experience.

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Voco Hotels

The new upscale hotel brand from InterContinental Hotels Group (IHG), voco hotels, gives people a different choice. Hotels that are Reliably Different. Reliable enough to depend on, but different enough to be fun. A hotel that is promising to be different for guests, different for owners, and different for the hotel industry.

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Avid Hotels

Avid Hotels, the latest addition to InterContinental Hotels Group (IHG), aims to provide short-stay travelers with exceptional essentials and a perfectly balanced of quality and price. We’ve designed every aspect of the guest journey, including the name, digital booking, room layout, public spaces, sleep, breakfast, and gym experiences for the perfect guest experience.

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mtv Finland

We helped transform one of Europe’s oldest TV network into a creative digital media company. Spanning across TV channels, news and sport, VOD player, Finland’s most popular radio station and a pay-TV package. The re-positioning and rebrand has helped transform the entire network into a digital first company, establishing it’s lead as Finland’s favourite entertainment, news, on-demand and radio source.

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