Costa Coffee was lagging behind the competition when it came to iced drinks, they needed a new summer campaign proposition and toolkit that was simple yet inspiring to empower individual markets with their own executions. We created a simple toolkit that highlights the product with a clever tone of voice that sets viewers into a summer state of mind.
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Credit:
jkr, 2021
Team:
Ines Smudja
Alice Cave
Naomi Isaac
Christopher Sharpe
Photography:
Nick Rees
Impact and growth: During the summer period, Costa saw a 145% increase in the volume of iced drinks compared to the previous year. Driven by a younger consumer base, the frappe has become the second most valuable beverage family, with a 250% increase in volume and even briefly surpassing lattes at one point.
